![]() ![]() ![]() The main limitations of the study are 1) some elements of subjectivity assessment, 2) constant changes in OC and BS, 3) the probability of different subcultures coexistence. As a result, it was proved that 1) certain types of organizational culture correspond to certain types of strategies 2) during the period when the company overcomes the recession, OC affects strategic innovation decisions 3) building a sustainable business ecosystem enhances the positive impact. ![]() To achieve the purpose, correlation analysis between OC types (authors' typology) and BS (Boston Consulting Group and Miles & Snow Models) was used (561 employees of different industries participated in the survey the data collected laid the foundation for the research). The purpose of the article was 1) to assess the relationship between the organizational culture (OC) type and business strategy (BS) 2) to prove that OC influences the survival strategy success/implementation 3) to contribute to the expansion of organizational theory by analyzing the Boston Consulting Group (BCG) strategy palette as the basis for developing an effective company survival strategy during the crisis.
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